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The Market for Metallics

Metallics can help make products stand out on the shelf, and metallic ink and pigment manufacturers are enjoying growth. However, raw materials costs are a major concern.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Catching the eye of consumers is essential, whether it is on a package or a magazine, and brand owners are always looking for an edge. Metallics are a proven approach, and metallic ink and pigment manufacturers are seeing growth in their business. However, raw materials costs for metals remains a serious issue. “It remains a difficult market, especially considering the cost of metals like aluminum and copper,” said Joseph Perdue, marketing manager, North America (Graphic Arts) for ECKART Americ...

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